eUniv organizes a training session with the students of Joan XXIII School
“The Secret to Business Success: How to Prepare to Succeed Tomorrow” was the title of the masterclass attended by second-year students of Administration and Finance and of Marketing and Advertising at Joan XXIII School in Tarragona. The session focused on the key elements needed to stand out in an increasingly competitive and ever-changing market.
Led by Jordi Sauret, Vice-Rector and Coordinator of Business Administration Studies, the lecture explored fundamental concepts such as unique brand identity, strategic adaptation, and the ability to respond to competitive transformation. One of the session’s highlights was the analysis of the Nokia case — a company that began as a paper manufacturer and, thanks to its adaptability, successfully reinvented itself in the telecommunications and electronics sectors. However, the session also addressed how the lack of response to the rise of smartphones and the speed of innovation from competitors led to its decline. Sauret emphasized that diversification and strategic repositioning within emerging markets are key to maintaining business relevance and reclaiming leadership.
After the masterclass, Joaquim Vallés, Director of the University Institute of Applied Technology, gave a talk on the educational offerings of the European University of Andorra and the possibilities for credit transfers into university studies at UEA for those holding a higher vocational training qualification.
